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What a Year It Has Been! – Web Marketing Achievements of 2013
From new CAREGiverSM recruitment and retention initiatives to a successful Alzheimer’s campaign and optimizing key web solutions for mobile, we’ve had some exciting achievements this year. Before we head full-force into 2014, let’s take a look back at what we were able to accomplish in 2013.
Alzheimer’s:
- Alzheimer’s and Other Dementias Daily Companion App
Downloads for our first-ever app total 6,997 to date. While 90 percent of apps are downloaded once and never used again, our engagement data shows that 80 percent of people who use the app are returning visitors. That indicates users find the app helpful, and we’re excited to see the impact our continued improvements can make in 2014.
- Confidence to Care Book Published
The release of Confidence to Care has helped position the Home Instead Senior Care® brand as a thought leader in the Alzheimer’s care space.
- Live Chats
We held 12 Live Chats this year covering a wide variety of Alzheimer’s and other dementias topics from bathing and hygiene to anger and aggression. A total of 5,393 people registered for the chats and caregivers became more engaged throughout the year, contributing their own thoughts and advice during the chats.
CAREGiver Recruitment
- CAREGiver’s Companion
We armed you with this email newsletter communication tool to help support your retention efforts.
- Become a CAREGiver Update to HomeInstead.com
Updates to this section included more relevant information to connect with potential CAREGiver employees and encourage them to apply. Since its August launch, this section has seen a 27 percent increase in visitors and pageviews have gone up 46 percent.
- Applicant Stack Employment Form
Introducing this solution has helped streamline the employment process, allowing your CAREGiver recruitment team to make the most of their time by focusing on the most qualified applicants.
- CAREGiver Recruitment webBrochure
Just launched and ready for you to kick-off the new year, this webBrochure will show job prospects what it’s like to work as a Home Instead CAREGiver and instantly connect them with the application or inquiry form.
Mobile Solutions
- Mobile Landing Pages for Franchise Sites
Your franchise now has a transaction-focused mobile landing page to encourage more of your website’s mobile traffic to fill out a service inquiry form or apply for a job.
- Mobile-Optimized Landing Page for Helpforalzheimersfamilies.com
When we saw the positive performance of the mobile franchise site pages, we applied a similar transaction-focused tactic for mobile HelpForAlzheimersFamilies.com users to boost Alzheimer’s service inquiries.
Salute to Senior Service® Contest Kicks Off
January 15
Start getting your local community thinking about which senior volunteers they want to nominate for the 2014 Salute to Senior Service Contest! The contest will run from January 15 through March 1, 2014. In the past, this campaign has been extremely popular with RPNs and has provided owners with numerous opportunities to connect with local senior organizations.
New This Year:
- An updated look and feel to the www.salutetoseniorservice.com homepage, including a ticker updated in real time of how many hours seniors are volunteering per month.
- Voting will take place at the same time as nominations.
- We’ll announce all of the State Winners and National Winner at the same time in April 2014. We will recognize the National Winners at the 2014 Home Instead Senior Care annual convention!
Keep your eye on LightHouse for social media ideas and Salute to Senior Service badges to add to your website that encourage nominations, voting and interest in senior volunteering.
Campaign Overview for 2014
In 2014, you’ll see continuations of many of our successful campaigns from 2013, along with some new ones.
Here is a brief overview of some of the major initiatives for the coming year:
- Salute to Senior Service Contest – January through April
This contest and campaign promotes the value of volunteering and recognizes active senior volunteers. In the past it has been very popular with RPNs and offers great opportunities for local participation.
- Home Safe Home – May through July
Seniors want to age at home, but most accidents happen at home. This new program will provide support for seniors and their family members to make sure home is a safe place.
- Caregiver Cruise Contest – June through August
Our national campaign to award a weary caregiver a stress-free vacation will kick off just in time for summer.
- 40/70 Rule® Re-launch – August through October
You may recall the previous 40/70 Rule program that helped bridge the communication gap between adult children and their senior loved ones. This year, we’re re-launching the program with a focus on financial and end-of-life planning.
- Alzheimer’s – September, Ongoing
In September we’ll launch an Alzheimer’s campaign to coincide with World Alzheimer’s Month. We’ll also continue to update content and promote new and current Alzheimer’s initiatives throughout the year.
- BASTAS – November through December
We’ll continue our network’s signature community outreach program to bring gifts and holiday cheer to seniors in need.
- CAREGiver Recruitment – Ongoing
Stay tuned for new and improved CAREGiver recruitment initiatives throughout the year!
Announcing the CAREGiver Recruitment webBrochure
One of the hardest things you do as a franchise is attracting top-quality applicants to keep your workforce strong and growing. Home Instead Inc., Immersion Active and ISI Technologies have teamed up to develop a tool to help you impress and excite CAREGivers in a powerful way.
Watch this webBrochure demo video to see a short, four-minute presentation of the new CAREGiver Recruitment webBrochure system.
Features of the webBrochure
This digital brochure will offer a strategic flow of information to prospective employees about what it is like to be a Home Instead CAREGiver and instantly connect them to the application or inquiry form. Features of the webBrochure system include:
- Integration with your employment inquiry system
- Track when a potential employee opens the webBrochure
- Webinar training and support
Getting Started
Anticipated release of the webBrochure is January 2, 2014. The pre-launch signup brochure is available now. View the signup brochure.
If you sign up before launch, you will receive a $20 credit back through your credit card.
Sign Up Now!
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